Everything below is measured from the live site, so a flyer, a slide or an email built from this page will match the website exactly.
Labels above headings, button fills, links, the tagline under the name.
The accent word inside a heading, merch keywords, the scrolling band.
Whole-section backgrounds and the glitter overlay. Always with black text.
Card and panel backgrounds, and button text on blue.
The page itself — the ground everything else sits on.
Body copy on the light panels.
Stat numbers and small button text.
Headlines on the dark ground, the outlined-letter stroke, the menu bar.
Headlines, stat numbers, card titles and the name itself.
Labels, menu, buttons and form text — always capitals with wide tracking.
Every paragraph, and the pull quotes in italic.
The signature treatment in the footer. Nowhere else.
One word in Signal Red per heading. A second word may be outlined instead — never both on the same word.
Square corners, no shadow. Primary is a solid block; secondary is bare text behind a short rule.
An honest conversation about what it means to live joyfully.
Cool Gray panel, black text, blue title, a faded number behind it and blue arrows on the list.
Passes for body copy, captions and small print as well as headlines.
Fine for headlines and big numbers (24px and up). Not for paragraphs or captions.
The three accents sit at almost the same lightness, so any two together turn to mush.
All four faces are free on Google Fonts and may be embedded in print, slides and video: Bebas Neue, Barlow Condensed, Lora and Great Vibes. Keep a local copy with the brand files so a designer without internet can still set type.
Give the printer the hex or RGB values above and let them convert on their own profile — a CMYK recipe quoted here would shift on their press. Yellow and red move the most: ask for a proof.